Survey Reveals Lots of High-Tech Car Features Go Unused

While automakers are investing billions of us dollars filling up their autos using technologies of all kinds, many owners are certainly using them and would instead use their cell phones instead, in accordance to the first-ever J.D. Power 2015 Driver Interactive Vehicle Experience (DrIVE)

The sector investigation firm identified that a minimum of TWENTY % of brand new automobile owners have not used 16 of the 33 technologies features that DrIVE scored. For the consumer, this means they're having to pay for something they may not be using, said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power.

The survey seemed at driver experiences within-vehicle technologies features throughout the first 90 days of ownership and was dependent on results from over 4,200 users and lessees of 2015-model-year vehicles.

Functions that users didn't use:

43 percent-In-vehicle concierge function for example OnStar.

38 percent-Mobile connection, just like a manufacturer set up Wi-Fi hot spot.

35 percent-Automatic parking system, which aids in either parallel or perpendicular parking with minimal interaction by the driver.

33 percent-Head-up display.

32 percent-Built/in apps just like Pandora.

"Tired and impatient, auto customers just want to escape of the dealer, frequently without becoming fully oriented with all of their new car's functions," tells Tom Mutchler, Client Reports' auto human factors engineer. "However a lot of great features aren't immediately obvious or user-friendly, particularly when trying to understand their utilize for the very first time when driving."

The statement furthermore found that there are 14 technologies features that 20 percent or more of owners said they do not want in their up coming car. These included Apple CarPlay, Google Android Auto, in-vehicle concierge services, and in-vehicle voice texting.

The most usually given reasons for not wanting a particular feature in their up coming vehicle was that it wasn't useful in their existing vehicle and that it came as part of a offer users didn't need.

Maybe surprisingly, Gen Y owners (born from 1977 to 1994) desire even fewer of these types of systems attributes built into their vehicles: At least 20 % of them usually do not want 23 of the systems features, particularly those related to entertainment and connectivity systems.

"This implies that these buyers would rather only use their familiar smartphone for these functions," says Mutchler. "That's a risk, because built-in systems' bigger screens and simple displays can make them better to use than a phone when driving."

The in-vehicle systems that most owners do desire developed into their vehicles are those that enhance safety and the driving experience, according to the study.

Blind-spot warning and detection was the best technology that people wanted: 87 % of respondents said they wanted it in their next vehicle whether they had it or not in their current car; between those who currently had it, 96 percent wanted it in their future vehicle.
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